Beiersdorf

Redesigning formulations to manage wastewater and regulatory risk

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Climate and nature-related risk: Persistent ingredients and aquatic pollution creating regulatory, compliance and potential financial exposure
Solution pathway: Ingredient assessment; formulation redesign; substitution with biodegradable alternatives

Business type: Large consumer goods company 
Sector: Beauty, skincare and personal care 
Geography: Germany; European consumer-product portfolio  

In practice

Ingredients in personal-care products can enter wastewater after use, creating environmental concerns where substances persist or harm aquatic organisms. Beiersdorf’s 2025 annual report describes an assessment process, operating since 2019, that considers ingredient persistence, bioaccumulation and aquatic toxicity. 

The company targeted exclusive use of biodegradable polymers in European consumer-product formulations by the end of 2025. It reported using 77% fewer non-biodegradable polymers than in 2018, but did not meet the full target because some applications still required them to maintain product performance. 

The revised EU Urban Wastewater Treatment Directive strengthens the business relevance of this work by introducing producer responsibility for micropollutant treatment, with contributions linked to the quantity and hazardousness of substances. Formulation changes can therefore support both pollution prevention and regulatory preparedness. Any reduction in future treatment liabilities will depend on the substances concerned and how the rules apply. 

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Why this example was selected

The company targeted exclusive use of biodegradable polymers in European consumer-product formulations by the end of 2025. It reported using 77% fewer non-biodegradable polymers than in 2018, but did not meet the full target because some applications still required them to maintain product performance. 

The revised EU Urban Wastewater Treatment Directive strengthens the business relevance of this work by introducing producer responsibility for micropollutant treatment, with contributions linked to the quantity and hazardousness of substances. Formulation changes can therefore support both pollution prevention and regulatory preparedness. Any reduction in future treatment liabilities will depend on the substances concerned and how the rules apply. 

Key lesson

Connect regulatory monitoring with product development. Screening persistence and aquatic impacts early can help businesses prioritise reformulation, evaluate alternatives and prepare for requirements that increasingly link environmental costs to product composition. 

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